Our engagement model

Here is how we work. The path fits in one line: the mapping establishes the market, the strategy decides what to do and at what price, then we execute. Each deliverable can be taken on its own and belongs to you, with or without what follows. And area stratégie operates autonomously: all of it adds to your existing teams and partners, nothing to restructure, no one to replace. What we actually build is described on the system page.

The path

Two ways in

Developer, in pre-leasing: the full path, à la carte or over 12 months, put in place ahead of your delivery. The mapping informs the financing, the strategy sets the price and the plan, and the services capture demand from pre-leasing onward.

Property manager, existing portfolio: a shorter path. The portfolio audit, at no charge, places your buildings in Google searches and in AI answers (positioning, comparables, demand you are not capturing, vacancy against the market), then the services go in. The full strategy remains available as an option for repositioning: an ageing building, chronic vacancy, a shifting market area.

In both cases, the mandate starts with an audit, and it is free of charge: it is what produces the quote. What you already have, and what holds, is recognized, not replaced. A market already surveyed drops the mapping; a plan that already carries the positioning and the rent schedule drops the strategy; a site whose foundation holds is upgraded instead of rebuilt. The more ordinary and in order your tools are, the less you pay.

The market mapping

Your market, measured · $2,500 within 5 km, depending on the radius

• The real rents : what is actually being asked by unit type, building by building within your radius.
• What comparables are offering : the incentives currently running, their conditions, and the prices already net of promotion.
• Absorption : the pace at which the area leases, unit type by unit type.
• Demand, measured : what your future tenants search for, in volume, on Google and with AI assistants, in French and in English.
• Your position : your prices against the neighbourhood median, your blind spots, the demand no one is capturing.
• The synthesis : set on your delivery date, ready to present to a lender or a committee.

A one-time report that belongs to you, with or without what follows.

The go-to-market strategy

The go-to-market plan · $12,500 base, depending on units and phases

• Positioning : what the project is, for whom, against what.
• The rent schedule : recommended by unit type, grounded in the market as measured.
• The audiences : who your tenants are, what they look for, in which language.
• The 12-month plan : channel by channel, with a calendar and quantified monthly targets.
• The launch offer : the incentive, its condition, its duration.
• The financial modelling, led by a CPA business valuator: the strategy recommends, the modelling demonstrates.

The three services

The website once, then two services monthly

Each monthly service can be taken separately. Advertising on its own is possible: your visibility then stops the day the ads stop, where search presence keeps producing without a budget.

Priced separately

On quote, each one item by item: naming, brand identity, brand guide, 3D renderings, video production, photography, drone shoots, and the buying of out-of-home, radio and print campaigns. What needs filming cannot be guessed before seeing the building.

What it costs

The price list for a mandate where nothing is in place. The audit drops every line already covered.

Payment schedule: half of the one-time fees at signature, the other half at go-live. Monthly services are paid one month in advance.

Ownership and exit

Your site, your ad accounts, your CRM, your pages, your rankings, your data and your content remain 100% your property, during and after the mandate.

To discuss a mandate: talk to area stratégie.